Work Desk
LAUNCH A PROFITABLE ONLINE BUSINESS IN 90 DAYS

The Founders Program

A 12-week start-up accelerator for aspiring female entrepreneurs.

Gain lifetime access to all the tools, resources, and tech tutorials you need to accelerate your learning curve and thrive in the booming $325 billion-dollar global online learning world.

1 FEBRUARY - 23 APRIL COHORT

The Founders Program

A 12-WEEK STARTUP INCUBATOR FOR HIGH-TICKET ONLINE COACHING

The Founders Program enables the female founder to embrace her entrepreneurial spirit, activate her vision, and change the world.

The Founders Program provides brand & digital marketing mentorship to help you start, grow, and scale your business. You'll learn our proprietary system for building an online coaching model that includes proven marketing strategies to help you attract new clients with precision and speed and program development to help you create multiple streams of coaching revenue to safeguard your financial security even in times of uncertainty.

The Founders Program is a twelve-week experience for entrepreneurs interested in starting or scaling their online business model to include but not limited to:

  • starting or scaling a 1:1 online coaching offering

  • starting or scaling a group coaching program

  • starting or scaling an online course

  • starting or scaling an online hybrid coaching program; 1:1 coaching, group coaching & online course offering

  • starting or scaling an online membership offering

 

"The secret to getting ahead is getting started."

--MARK TWAIN

the plan

A blend of carefully chosen content, weekly assignments, and 30-minute group sessions that will walk you through the process of designing a robust online brand.

 

Learn how to choose a profitable online business model that's right for you, how to structure a profitable high-ticket coaching offer, and the best marketing tactics & tools to attract the right clients.

We're all so busy so to make things super manageable, each week we'll focus on one key area, building as we go so that by the end of 12-weeks, you have a gorgeous, profitable online brand you can be proud of.

WEEK ONE 

build a profitable online brand framework

We'll kick-off the program by taking a deep-dive into the billion-dollar coaching and digital course industry to explore the pros and cons of each of the online models. By the end of Week 1, you will have the framework for your business in place.

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WEEK TWO

elevate your brand vision

Week 2, we'll craft your unique brand story, unlock your brand personality, and clarify your brand message. Together, we'll identify your compelling value proposition, key competitive differences, and the special uniqueness that will make your brand stand out online.

WEEK THREE

clarify your buyer persona

Week 3, we'll uncover the distinct characteristics of your buyer personas. We'll leverage this information down the line to attract high-quality leads. Understanding your buyer will be a critical component of your customer acquisition and retention strategy.

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WEEK FOUR

create a signature offer that sells around the globe

Accelerate sales with an offer custom-fit for your audience. Week 4, we'll lock in the details of your signature offer including naming, pricing, duration, and format.

WEEK FIVE 

design sales funnels

that convert

Week 5, you'll learn how to harness the power of sales funnels. Look over my shoulder with tech tutorials as I show you how to design high-converting sales funnels. 

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WEEK SIX 

curate a bespoke sales page

Put your writer's cap on, Week 6 and Week 7 you'll embrace the writer within. This week, you'll learn the secrets of curating a bespoke a high-converting sales page.

WEEK SEVEN

boost your brand experience with email

Week 7 is dedicated to writing email sequences that speak to your audience and boost the brand experience. 

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WEEK EIGHT

accelerate growth with webinars

Week 8 is all about webinars. We'll build your presentation deck, select your webinar vendor, optimize your registration page, and practice your webinar delivery.

WEEK NINE

fill your funnels with

raving fans

Week 9, you'll learn the best customer acquisition and lead nurturing tactics for building a tribe of raving fans. Content marketing social media, online advertising, podcasting, and YouTube strategies will be explored.

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WEEK TEN

refine your online program

Week 10, it's time to refine the resources and elements for your coaching program or digital course. Record your lessons, create your PDF resources. and ready your program.

WEEK ELEVEN

ready to launch

Week 11, we'll review the details of your go-to-market plan to ensure everything is in place, and that you are prepared for a successful launch. 

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Toast

WEEK TWELVE

Celebrate!

Congratulations! It's been 90 days and your entrepreneurial journey has come to an end. You are now the proud owner of a profitable online brand!

what's included

IN-DEPTH PRESENTATION LESSONS

WEEKLY HOMEWORK ASSIGNMENTS

VIDEO TECH TUTORIAL LIBRARY

Q & A VAULT

DOWNLOADABLE WORKSHEETS, TEMPLATES, SWIPE FILES

CASE STUDIES AND EXAMPLES

you can expect to leave the program with 

AN BRILLIANT ONLINE BUSINESS MODEL

BRAND & DIGITAL MARKETING SKILLS THAT YOU CAN USE TO SCALE

LIFETIME ACCESS TO ALL THE CONTENT SO YOU CAN REVISIT AS OFTEN AS YOU LIKE

designed to either supplement your current business model, boost your existing online business, or kick-off your new entrepreneurial journey.

One of the biggest benefits is the commitment to giving yourself the space and time to learn and apply new skills. The marketing skills and tactics you learn can be utilized over and over again to gain predictable traction and momentum.

Your investment includes lifetime access to the Founders Program content so that you can come back and revisit the lessons and resources time and time again as your business grows.

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ideal for service-based businesses

This program has been curated for those of you who wish to expand your offering or launch a new brand using an online model. Perfect for those interested in teaching online whether through a single online class, a series of classes, an online course, 1:1 coaching or training, group coaching, or a combination of multiple online models.

We'll cover the tech you'll need, how to fill your online classes and coaching programs and how to scale to a 7-figure online business.

PROFESSIONAL SKILLS

  • WRITING

  • FOREIGN LANGUAGE

  • DRAWING

  • DANCE

  • SINGING

  • PHOTOGRAPHY

HOUSE & HOME

  • DECLUTTERING

  • ORGANIZING

  • INTERIOR DESIGN

  • REAL ESTATE

  • ARCHITECTURAL DESIGN

  • GARDENING

  • LANDSCAPING

  • ORGANIC FARMING

FOOD & BEVERAGE

  • COCKTAILS

  • BREAD MAKING

  • PASTA MAKING

  • SUSHI CHEF

  • BAKING

  • RESTAURANTEER

  • SOUS CHEF

ENVIRONMENTAL

  • COMPOSTING

  • CLEAN WATER

  • RECYCLING

  • MARINE LIFE

  • SUSTAINABILITY

HEALTH & WELLNESS

  • MINDFULNESS

  • MEDITATION

  • YOGA

  • TAI-CHI

  • QIGONG

  • SOUND THERAPIST

  • REIKI

  • NATURAPATHY

  • HERBALIST

  • NUTRITION

  • AROMATHERAPIST

  • WEIGHT LOSS

  • PAIN MANAGEMENT

  • DIABETES MANAGEMENT

  • RUNNING

  • STRENGTH TRAINING

  • SLEEP MANAGEMENT

STUDENTS

  • CAREER DEVELOPMENT

  • COLLEGE ADMISSIONS

  • MATH

  • SCIENCE

  • LANGUAGE ARTS

  • STUDENT/ATHLETES

  • TEST PREP

  • RESUME WRITING

  • EXECUTIVE FUNCTIONING

  • READING/DYSLEXIA

FINANCE

  • RETIREMENT PLANNING

  • 401K INVESTING

  • DAY TRADING

  • COUPONING

  • HOME BUDGETING

  • PERSONAL FINANCE

  • WILLS & TRUSTS

  • BUSINESS TAXATION

LEADERSHIP

  • EXECUTIVE

  • CEO

  • TEAMWORK

  • ORGANIZATIONAL DEVELOPMENT

  • HR

  • AGILE

BUSINESS SERVICES

  • DIGITAL MARKETING

  • SOCIAL MEDIA

  • PAID ADVERTISING

  • WEB DESIGN

  • GRAPHIC DESIGN

  • SEO

  • COPYWRITING

  • GRANT WRITING

  • PODCASTING

  • BLOGGING

  • LINKEDIN

  • ECOMMERCE

  • FUNNEL STRATEGY

PERSONAL DEVELOPMENT

  • SELF-ESTEEM

  • SELF-CARE

  • STRESS, ANXIETY

  • GRATITUDE

  • JOURNALING

  • TRUST

  • COMMUNICATIONS

  • SELF-DISCOVERY

PERFORMANCE

  • GOAL SETTING

  • FOCUS

  • CREATIVITY

  • SPEED READING

  • HABITS

  • SUCCESS

  • TIME MANAGEMENT

  • MEMORY

  • MINDSET

  • ACCOUNTABILITY

FAMILY

  • ADHD

  • SINGLE PARENTS

  • COUPLES

  • FAMILY

  • BIRTH

  • SLEEP FOR BABIES

  • INFERTILITY

  • PARENTING

  • AGING

  • LIFE TRANSITIONS

join us!

The Founders Program promises to be a truly uplifting, creative and empowering for those of you interested in launching an online brand and I can't wait to get started!

Mindful that this year has been overwhelmingly challenging for many, I'm offering three different ways to get started so that you can pick the one most suited to your needs and budget. Please bear in mind that places are strictly limited to just 10 video and 10 one to one feedback slots so early booking is recommended.

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OPTION ONE
content only

Lifetime access to the Founders Program online education portal and participation in the live weekly lessons. Complete the homework assignments independently in your own time. 

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OPTION TWO
content & personalized feedback

Looking for a little more input and feedback? Send me your homework by each Sunday night and I'll review and record personalized video feedback to move forward with clarity and momentum.

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OPTION THREE
content & one to one

All of the content plus a weekly 30 minute one to one Zoom session held between 9am and 2pm EST, where we can work together through any challenges holding your back. Recorded for your eyes only so that you can revisit key points.

Frequently asked questions

What are the terms of the booking?


You’ll find the general terms of booking here but key things to note for this experience are that with all of my remote and online offerings, bookings are non-refundable. You can work through all of the content at your own pace so will be able to gain value at any point in the future and as always, have lifetime access to the course content. I take great care in crafting my content to deliver value for money and an uplifting and inspirational setting and am confident that you will love what we have to offer.




If I suddenly get busy and can't finish the assignments each week, will I miss out?


What a lovely problem to have! I’ve deliberately planned this course across four weeks to make sure it’s manageable, so with a little forward planning, it should be very do-able. If you’ve signed up to the content only offering, you can, of course, work through at completely your own pace and return to the course when things quieten down - although my hunch is that carving out the time to prioritise this will be something you’ll benefit from a lot! If it’s the video or one to one option you’re going for, delivering on deadline is going to be key if you want to gain the full return on your investment. Each Sunday, your homework will be ‘due’ and if it’s not submitted, I will not be able to provide feedback. No extensions will be given. As places are strictly limited for these opportunities, it’s important that you are committed to that I will not be able to refund you the difference if you miss a deadline.




How much time will I need?


Good question! You’ll need a few hours to work through the content at most, plus my guess will be an additional 2-4 hours to work on your assignment, depending on how fast you work and how perfectionist you’d like to be about it!




How often is content released?


Every Monday I’ll share the content for our focus that week. You then have the whole of the week to work on your assignment and, if you picked one of the feedback options, will send to me by Midnight Sunday night. Each Thursday night, I’ll host a 30 minute group session where we’ll highlight some of the wonderful work from the community that’s been submitted as well as covering off any key additional learnings from the task. This session will be recorded, so if you’re unable to make it, you can watch it back in your own time.




Do I need to be there for the live lessons?


Not if you can’t make it. The seminars will be hosted at 2pm UK time on Friday afternoons and provide a great opportunity to connect as a community and gain inspiration from those brilliant entrepreneurs around you. Attendance is by no means mandatory and as it’s recorded, you won’t miss out on the content if you’re unable to make it. Sessions are scheduled Thursday evenings at 7:00pm. Feb 4, 11, 18, 25, March 4, 11, 18, 25, April 1, 8, 15, 22.




I sell physical products, is this program right for me?


It depends. If you want to offer an online course or coaching program alongside your product offering, than yes, this program would be a great fit for you. Please email me if in doubt and I'll happily let you know whether I think it's right for you.





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