The Vision & Strategy of the Moxie Rebrand



In 2020, I decided that after over 15 years (yes, I waited too long) Moxie needed a rebrand. It was simply just time.

The new logo feels more sleek, modern, and reflects a certain sense of maturity.


The color palette is made up of rich jewel tones that showcase the brand names vintage flair. Rich teal, shimmering gold, and vibrant blue adorn backgrounds and CTA buttons across digital platforms.

Be bold


The gorgeous feathers of the peacock were the inspiration for my color palette. And the peacock, is a symbol of integrity and beauty we can achieve when we endeavor to show our true colors. In myth legend and lore, the peacock symbolism includes nobility and guidance, two traits Moxie strives for.


Optimize for conversions


The website has been redesigned to not only look appealing, but is optimized to draw website visitors through a strategically designed sales funnel. (More on that in another post!)


Work smarter, not harder


All of the digital marketing magic is set up behind-the-scenes to automatically welcome and engage new subscribers. Email marketing sequences have been created to facilitate automated educational and promotional campaigns personalized to meet the unique interests and buying stage of subscribers.


A platform to share ideas


A new space to share blog posts with action-oriented, inspirational marketing strategies, trends and resources. The blog categories have been refined, the blog content calendar has been reimagined and I'm going to stretch my own entrepreneurial capacity.


Is it time for a rebrand


If your brand is feeling uninspiring to you, it may be time for a rebrand. Often times we simply outgrow our brands as our businesses shift and grow. If you're feeling friction conveying your brand identity and messaging, it could be that your brand is in need of alignment. Gaining unbridled brand clarity is one of the most important steps you can take in your business.


So, what do you say? Are you ready to fall in love with your brand all over again?